Willow Kaii and I are sharing what we had to overcome and reprogram in our mindsets to allow money to flow in and for us feel really good – and not weird – about money. We’re talking all about limiting beliefs, money mindset, & things that we grew up being told that are just absolute bullshit.

Growing up, for me, there was always this weird energy towards money. For example:

“Money is the devil” and, “If you have money then you’re taking away from other people.”

When you’re growing a business, you need money or you don’t have a business. But, it can be really challenging to even know what was conditioned in your mind that isn’t serving you now. Willow and I are calling out what we were told and taught growing up that challenged us with a limited money mindset.

 

Willow’s #1 money mindset block:

Money mindset is so situational. I grew up for the majority of my childhood on food stamps, living in Section 8 housing, doing a lot of government assistance programs, and things like that. Our money mindset was extremely limited and didn’t include an understanding of the capabilities of ourselves, the people in our community, or the capabilities around money.

The experience that comes to mind is going shopping. There was no shopping if you are not on the sale rack or the clearance rack. Truthfully, now, I still have a hard time purchasing anything that’s not on sale. My mind is wired to be more attracted to what’s on sale. I think there’s more to it than that, but, growing up I was taught: “We can’t buy anything if it’s not on sale.”

Money had so much control in our lives that there was a fear of the power of this resource that we had so little of.

 

My #1 money mindset block:

Growing up, I always heard things like “We can’t afford that,” and, “There’s no way we’ll ever be able to pay for that.” It was a scarcity mindset. When I look back on some of those situations, I see value in things we chose not to spend money on. I would say, “that’s worth the money,” but that just wasn’t how my parents looked at it. To them, everything was a rip-off. Their relationship with money was like that of the victim to money – as if, money was attacking them. Now, I don’t believe that has to be our dynamic with money.

It really is a relationship with money that we all need to work on. You can have it become a really positive relationship. When you’re in a positive state of mind with money, money is energy. It can just flow into your life like no other. That’s when you can start manifesting things. You have to think that you’re worthy and that you’re capable of it. At the same time, you have to have no negative feelings about it at all or you won’t be able to manifest it.

 

How Willow’s money mindset impacted our business:

Growing up on a lot of government assistance, I had a goal of not continuing the live like that. And, I always knew I was going to be able to achieve that. My goal was to be making $100,000 a year by the time I was 25 years-old. I didn’t know anyone who was doing that, it was just this crazy goal that I wanted.

By the time we started making money in our business, I had already opened my mind so much to the idea of money being available. I worked in tech sales, and the money is so big in that industry that it dilutes your opinion of money. However, in our business, I really struggled with a resistance to charging what I felt like I was worth, especially when I was launching my first course and launching my first coaching program.

The biggest thing that comes to mind though, is watching Becca’s positive reactions to losing a client or not closing a sale. At the time, I would have been pissed, but Becca would always say, “It’s okay. I’m opening the door for something better.” It took me a long time to realize that mindset works, but now I live by that mantra too.

 

Mindset & money opportunities:

I never let myself feel disappointed when I miss out on money opportunities. If I let myself feel disappointment, I’m letting that money energy feel disappointed. Then, that emotion will block something new from coming in. I live in the mindset that those lost opportunities are meant to be lost, and I get excited because I honestly believe that was the universe telling me that something better is coming. Every single time, an opportunity hasn’t worked out, the next day something better and bigger than I even imagined happens. It’s not just luck because it happens every time.

 

What’s the value of money?

I had to reprogram my mindset away from thinking of money as this resource that if I have it, someone else doesn’t. There is so much money in circulation. Money is such a different thing now than it was when it was literal gold generations ago and there was only so much of it to go around.

I no longer look at the value of money in a comparative way. For example, we just booked a party bus for our friends this weekend and we’re going to a winery. It was $700. I look at that as money well-spent to bring joy and fun for the weekend not only to us but also to our friends. I don’t look at that $700 as equal to three trips to the grocery story because it’s not a “this or that.”

I want to create an ecosystem of money flowing in my business and in my life where I can have anything and everything that lights me up. If something makes me feel 100%, amazing, and I’m obsessed, then I’m going to spend the money.

Believe that it’s possible for you too.

You can do, have, and create anything you want. It might take a while for things to click and pick up in your business, but realize your relationship with money and try to better it starting now.

 

Don’t be this guy…

I saw a guy on TikTok saying, “I’ll never be able to afford a house if I keep buying lattes Starbucks.” No! That’s bad money mindset. You deserve the latte because it makes you feel good. That good feeling is going to create an energy in your life for you to keep doing the things in your life that you do when you feel good. If you’re building a business, you need to be in that state. So, if that latte is going to make you feel good to then go home and crank out work, then do it.

I stopped looking at prices on the menu when I go out to eat. I literally don’t look because that means that I’m looking to see if I’m worthy of ordering something of its value and that’s ridiculous.

 

Limiting beliefs that impacted business:

1. It’s our responsibility to know that we are capable of creating something new for ourselves. People think we should have gone to school. There’s this limiting belief in our society that going to school is the thing you’re supposed to do to be successful and network. They don’t understand that you can network way more effectively on social media. It’s projecting a fear-based, scarcity mindset on us that’s been taught to them over generations.
2. Confidence in charging in our businesses. Some people really struggle with this because, as you raise your rates, there is an awkwardness is knowing that you are surpassing what you know other people are making. It might even be rooted in fear that those who are making less are judging you for charging more. It’s a limiting belief because it comes down to not believing you are worthy of more. Don’t do anything out of fear of judgment from other people.

 

Don’t leave here without taking seriously these money mindset shifts:

First… Don’t compare things! When you’re making a purchase, don’t get in your head that one of this is 3 of that. When you do that, you’re restricting your mind to believe that you only get one or the other, and that’s not true.

Second… Don’t rely on external validation. Do you. If it feels good, it doesn’t matter if someone else thinks it’s a crazy way to spend your money.

Third… Just let yourself be open to possibilities with money. Let there be room for money to come into your life. Daily affirmations can help you open the door. For example, “I’m worthy,” and, “I can charge X for my services.” Have goals of what you want to make, and start manifesting it. If your goal is HUGE, break that down into smaller goals so you can achieve and build confidence along the way. If you want a $10k month, but you’re only making $650/month right now. Your goal is totally achievable, but give yourself a process and give yourself multiple tiers of goals.

Finally… Live like you are already achieving these goals. What does someone live like when they’re making $10k/month? Are you watching TV all day, partying and consuming too much alcohol? Whatever is stopping you from reaching your goals, cut those things out now. Become that person who has reached your goals before you get there.