Being a web designer ain’t always easy, but what makes those days a little easier is the ultimate trifecta to see you through.Here are the three must-haves for every web design business.
Hi, I’m Becca Luna, a web designer turned educator. I own and run Bold x Boho, my Showit template shop, and Becca Luna Education—where I provide creatives with the skills and know-how to run a successful 6 figure design business.
Today I’m going to give you a brief rundown on the three main things I focused on when scaling my business: a top-notch marketing plan, incredible customer experience, and killer design skills.
The Three Pillars of Successful Web Design Businesses
I’ve said it before, and I’ll say it again (and again). The only way to succeed in this biz (and preserve your sanity) is with three crucial items. Here they here:
1. A Money-Making Marketing Plan
Just like any business, to get the best experience (and value) of your time, you’ll need a money-making marketing plan. A killer strategy will magnetically attract those dream clients, win them over, and secure more of them as you scale, and scale…and scale again.
Narrow Down Your Target Audience: Niche down. I’m sure you’ve heard it before, and that’s for a reason—it’s true. You’ll want to target a specific customer so that you can provide them with the perfect service tailored just for them. A fun activity to “niche down” is to create your customer persona or a semi-fictional description (and maybe even a picture) of your dream client.
Align All Your Messaging & Offerings: The second thing you need to consider is your messaging and offerings. You want to make sure everything is in complete alignment and furthering the story of your brand. Double-check all copy in your email marketing, sales pages, and communication with clients, so everything is on brand.
Diversify Your Income: Being a successful web designer is great and all, but you’re still tied to your service. That means all your time off is unpaid… To get over this hurdle, I recommend starting a passive income stream.
If you want to learn more about passive income and how I’ve made six figures in only six months, check out my Passive Passion Project Course.Break free of your button-pushing, number-crunching grind, and start making money while you sleep. Seriously.
2. An Unforgettable Client Experience
So, you’ve got your strategy all set. What’s next?
Your clients. To create a business worth shouting about, you’ll need to leave each customer in awe. Make them want more. Give them a high-touch experience that shows them you’re worth every cent.
This effortless—but SO much effort—client experience is all in the subtle touches. It’s the packaging, emails, and your website.
Trust me, there are a lot of cutthroat designers out there. To get a step ahead of the game, sign up for my Wealthy Web Designer Course, where I’ve outlined my entire business model and strategy. Over 500 students have gone through the program and started their own profitable businesses in under 30 days. Listen to what they’re saying—and how much they’re making—here.
Do you want the honest truth? You’re never going to make a living with web design if you don’t have the chops.
In good news, I believe that anybody can learn to be a designer (and I can teach them)! I use a platform called Showit, which is the Canva of the design world. It’s incredibly user-friendly and intuitive, but it doesn’t lack customizability. In fact, it’s the complete opposite. It’s known for its creative endless possibilities.
If you were looking for a sign to step up your design game, this is it! My CEO of Showit Course is unlike anything out there. I’ll walk you through how to navigate Showit, build effortlessly, integrate seamlessly, and launch smoothly.
Success was never a question for me. Even after dropping out of high school and living the “digital nomad” lifestyle with absolutely no plan in place, I knew for a fact that there were big things waiting for me. When I found the online space in 2016, everything clicked. Starting as a VA, I finally found something that I could do while traveling the world (which is all I’ve ever really wanted out of life). But despite the fact that I was no longer tied down to a place of work, I was still limited in my income and feeling creatively unfulfilled. When I finally decided to allow myself to be the passionate creative that I am deep down, and took the plunge into the world of website design, everything changed for me. I work on my own time, with unlimited income potential, designing websites for passionate entrepreneurs, and I can teach you to do the same.
If you’re wondering where life could take you as a creative who feels allergic to the 9-5 lifestyle, I’d like to welcome you into my family. I gave a resounding “f*ck no” to the “traditional” a long time ago, and I’ve seen just how beautiful it can be when you chase your passions and turn them into massive profit.
150+ websites, 1,300+ students, and MILLIONS of dollars earned by my students… that’s a recipe for living a life that you’re excited to brag about.
High school dropout turned creative multi-millionaire.
Letting you in on the secrets to living your best damn life.
Becca Luna is a free-spirited, anti-gatekeeping queen who teaches passionate people to turn their creative drive into a profitable online web design business. She’s helped thousands of entrepreneurs build the life of their dreams. Want to be next?