After nearly four years of doing soulful web design for coaches, healers, and other online service providers, I think I’ve finally narrowed down the three things every coach needs on their website.

First off, let me ask you something: Why do you think it’s important to have a website? Maybe to build authority with your clients once they swipe up from your Instagram story? Or, maybe it’s to accept the payments for your newest program so that you can pay for your rent? Maybe it’s to show off your newly created project or series of holistic eBooks? It could even be a bit of all three!

There’s no arguing that having a website isn’t important. But, if you’re not a techie, it can be tough to know what to put on your website… So, here are the four most important things every coach needs on their website!

1. Your Own Unique Style

It’s 2023. We’re past the world of everybody using the same WordPress template. If you want your website to stand out, to show off, you’ll need a new take on web design. And lucky for you, that’s where my knowledge comes in.

If you’ve been following me closely, or even at all, you probably know that I’m a raving fan of Showit. It’s a user-friendly design platform that changed the way I design and changed the way my clients feel about updating their sites.

Showit also allowed me to find my own design style. Learn how to find yours here.

In my opinion, Showit is like the Canva of web design, with an intuitive drag-and-drop user interface and 24/7 real human customer service. Not only is it intuitive and affordable, but it’s also super capable. And when I say capable, I mean capable. Capable of hosting the payments of a million-dollar program launch. Or, wowing your web developer friends that have been developing custom-coded sites for the last 18 years.

So, personally, I recommend using Showit to design your own site. You’ll save a ton of money in the long run and avoid the hassle of a custom-coded site. If you want to learn how to master Showit to create the site of your dreams, check out my CEO of Showit Course.

2. A Conversion-Nailing Sales Page

You can have the best-designed website in the world, but without a sales page, your potential customers will be just that: potential customers. So, to be successful, your sales page needs to do these three things:

• Provide an Elegant Client Experience: Your page needs to be crafted to give your clients the experience they’re looking for and lovingly deserve. A lot of this plays into the design and speed of your website.
•  Narrow Down Your Client Pool: Your sales page acts as your first step in qualifying potential clients because, honey, you and I both know a client that doesn’t shine at your same vibration is not a good client for you. Your energy is valuable; we both know that.
•  Explain Your Offerings: Your sales page needs to introduce you as the authority you are! You want your clients to know more than just who you are and why you’re doing what you do; they need to know exactly why you’re the best fit for what they’re looking for.

Of course, I recommend having a passive offer as well. But, you might need to sell it a bit differently. Learn how to nail your passive offer here.

3. You Need a Wealth of Testimonials

Testimonials are your best friend on your sales pages, especially if they’re videos! Show your future customers who you’ve worked with, what you’ve helped them through, and what they’re now doing because of working with you.

Hot tip: Use testimonials from clients that you can get a high-resolution photo or headshot. It’ll keep the level of your website top-notch. I mean, you don’t want to throw off your beautiful website with a blurry photo from someone’s iPhone 6.

This is how I like to structure testimonials on my template shop, Bold x Boho, and my site right here!

I’ve got more learnings right here: 10 Do’s and Don’ts for Beginner Web Designers

4. Call To Action. Everywhere.

You need call to actions, everywhere. You want to invite your future clients to take action. Clear action.

If you’ve got someone this far, you can take them all the way to the bank. Let’s put the icing on the cake, ladies.

Having call-to-action (CTA) buttons on your website is important, but having them at the right spot, is how they’ll convert to real $$$. You want your CTA buttons to be placed where emotions are full and your client’s hand is already shaking violently on their MasterCard, just waiting to enroll.

How-To Create Converting CTA Buttons:

1. The text on the button should be simple, inviting, and really stand out. I recommend using either white or a contrasting color to make the text pop on the button. Think about what emotions you want to evoke in your clients prior to making the decision to enroll, purchase, or join.
2. Your CTA buttons should mimic the experience you’re providing your clients while they’re on your website. Without crowding the site, you should try and have as many CTA’s on your website as you can, especially on your sales page! Be strategic, and try reading all of your Sales Pages copy out loud or to your hubby or a friend. Reading your sales copy out loud can show you where you might be missing a CTA that might be costing you money!

Your CTAs relate to your content marketing. Learn how to level up here.

In Final

Ready for more ease, flow, and conversions in your business?

You’re not alone. Trust me, every single one of my clients would answer the same. This is why I created Bold x Boho. To truly help make this stuff easier for my clients and people just like you.

If you’re struggling with any of these three things or know that you’re ready for more, I want to personally invite you to check out the templates that have already changed the lives of so many coaches and other online service-based female entrepreneurs. My templates are designed to sell, evoke emotions, and change the way you do business.