Designers, it’s time to embody that badass CEO energy. So, here are my four biggest tips on how to hit all your web design goals in 2023. 

Planning to start your business this year? Want to venture into a freelance career? Just trying out a new side hustle? I’ve been there, in each of these places, and desperately wished I had someone showing me the way.

My name’s Becca Luna. In 2019, I started my web design career, designing custom pages on WordPress. After making just about every mistake in the book, I started to increase my skills and income. Now, I’m selling templates and teaching future creatives how to be successful in web design.

Now, here are four tips to level up your web design in 2023. You can also read about Seven Things Every Web Design Business Needs!

1. Use a Platform That Works For You

I didn’t start making six figures until I switched from WordPress to Showit.

And maybe that’s the change you need to make too. Showit is like the Canva of web design. It’s intuitive, beginner-friendly, and crazy customizable. You can work with templates or build your own design.

Showit integrates with a ton of sales features as well. It’s great for SEO and can seamlessly be hosted on WordPress. Since I started using it, I haven’t looked back.

I’m not saying that Showit has to be for you. Maybe you’re coding things yourself. Or maybe you’re using Wix, Squarespace, or one of the other big names in web design. You can use whatever platform you want. What’s important is that you’re good at it.

If you’re interested in learning more about Showit and just how you can leverage it to create a six-figure business, then take a look at my CEO of Showit Course. I’ll take you through everything you need to know, including how to navigate the platform, build sales pages that convert, and use integrations without a problem.

You can read my article on How To Become a Showit Web Designer here!

2. Avoid the Overdone Color Schemes

Ok, digital minimalist. I’m looking at you.

Black and white are great, but it gets boring. And frankly, there are a ton of other color combinations that get boring. It’s 2023, we’ve had over 20 years of the internet, and there are millions of websites. Yours might not be 100% original, but that doesn’t mean you can’t make it stand out.

Here’s what I recommend focusing on to create a display-worthy website:

• Focus on the Images: The unique images on your site is where you stand out. Use personal branding, create infographics, make something that will stop viewers in their tracks.
• Font: Font is everything. It seems like everybody is using some off-version of Times New Roman or something in cursive. Find a font that speaks to you and your client.
• Familiarize Yourself With Color Theory: I recommend reading up on how colors can make people feel. Because, at the end of the day, that’s the goal of your websites—to convey emotion.

Here are four other things that every web design business needs!

3. Get Familiar With SEO

The best web designers aren’t just web designers. They’re artists, business people, and even SEO experts.

SEO, or search engine optimization, is one of those tools that will help you separate yourself from the rest of the pack. It’ll make you more hireable and desirable for clients.

But now, the question is, how can you learn about SEO? Here’s what I recommend:

• Learn About Headings: <h1>, <h2>, and <h3> are all important pieces of code to know. Learn how to properly use them and how to integrate them into all of your pages.
• How To Write a Slug: Second, you’ll want to learn about slugs. In short, slugs are the URL that indicates what page you’re on. Learning how to write them can benefit how your site ranks in Google.
• Optimize Images: If you’re building a beautiful site, I know there are going to be a ton of images. However, you want a site that can load quickly, no matter how many videos or images are on it.

We’ve got a few tips for SEO and content marketing in general. Learn my four favorite content marketing tips here and how to build a successful marketing strategy here!

4. Ask For Feedback on Your Work

My last tip? Start asking for feedback or testimonials on your work.

No matter if you’re a beginner or advanced web designer, asking for feedback is key to improving. Your clients likely have some valuable insight of their own on your work, communication, or style. Moving forward, you can use their tips to improve your business (and make more money) in the future.

Here are a few questions that are great to ask:

• Can the content be better organized to improve readability?
• Does the visual hierarchy work?
• Will this website keep visitors’ attention?
• Does the UI functionality make sense?
• Is it missing any important page elements?
• What can be done to improve usability?
• Does this website follow responsive web design guidelines?

I hope that you got something helpful out of this article. If you’d like to really step up your game this year, take a look at my Wealthy Web Designer Course. With 500+ students, I’ll teach you exactly how I’ve created my six-figure web design business with zero real-world experience. Don’t want to take my word for it? Read what my students are saying.